A minisite that I don’t really like that much. I wasn’t really on the same page with the new designer on this one, so the result was a bit questionable. The TV spot featured the new Mégane driving across the landscape on the Moon, trying to show how well it stuck to the road. So the minisite was set in something that was supposed to be a collosal empty space station with a floating thing, which was a bit of a Lenny Kravitz video rip-off, serving as a projector. In the background, there were a few silhouettes exported from Walk Designer kind of jumping around and stuff.
Anyway, I had a hard time doing this, because using 3D renders in Flash is really tricky if you want to keep the Flash small, and especially if you don’t have the whole thing completely worked out in advance. I had a hard time explaining this to the designer and I ultimately failed. He basically just handed me the pre-rendered elements and I had to figure out how to use them. Not to mention that the design didn’t provide any way to include the content at first.
After heavy negotiations between Parsek and Renault Slovenija, they agreed on redesigning their existing and very out-of-date website. I think this is one of the sites I’m most proud of, becuase by then, I had enough experience with what should be done dynamically and how. It was a big step forward in the sense that the structure was so well planned, that there is still no need to replace the site.
This cute little photostory was done as a splash for the home page of the Renault Slovenija website. It promoted an edition of the Twingo car which boasted a preinstalled sound system. After a fun photo session, Ozi designed the individual screens and I did the cool transitions.
This project was a pretty nice attempt at usable interface design. It’s a search engine for used cars, which was quite advanced at the time, and now, looking at it, it’s still pretty cool. The goal was to design a usable three-step, one-page flash interface for the search engine. At that time, most of the similar search engines featured HTML-form based interfaces, which reloaded the page at every step.
If I remember correctly, this microsite for the Renault Trafic was designed dy Daka and it was done so quickly that if I didn’t have backups, I wouldn’t remember it at all.
This was definitely one of the cooler minisites we did at Parsek. The concept was that, since the car used smart-cards to remember the driver’s preferences, we used a DNA-like menu. The composition was very peculiar and multi-layered but it featured all the standard gadgets, like a 360° external and internal view, color selector, image gallery, desktops, a screensaver, and e-cards. The music was done by 
Renault Slovenija was the first major project for Parsek and it has proven to be the most crucial and faithful one throughout the years. We did the first version in collaboration with Studio Marketing, who were doing all the advertising work for Renault Slovenija. The greatest challenge was freeing ourselves from the dictate of Studio Marketing’s designers, who, coming from the print media design, weren’t able to grasp the concept of designing for the web just yet. Soon, they were pesuaded to back off a bit, and the resulting website was very interesting. Weird, but in a good way.