Agencija 41 is one of the better and more successful advertising agencies in Slovenia. This is why, they felt no need to present themselves online with anything else than their work. No introduction, no explanation, just their latest projects and clients. While the interface was very minimalistic, graphically, the site structure has many levels. The site features also a video player for TV ads and an MP3 player for radio ads.
While it looks simple enough to produce, the project is a classic example of how too many cooks spoil the broth. There was a lot of power-play and politics involved during production, we had the site almost finished when it was trashed and completely redesigned. But eventually the situation cooled down and Matevž and I started communicating directly to creative and technical teams of Agencija 41 and finished the site so that everybody was pleased. The best thing is to cut out the middle man where creative and technical work is involved.
Since it wasn’t going to be hosted at Renderspace and Agencija 41 wanted full control over the site administration, I had to come up with a cheap and not overly complicated solution for producing video and audio conversion. This meant creating small stand-alone applications for batch processing using mostly open-source. And of course teaching the site administrator to use all the software.
After I started working at Renderspace, I had more time to do other projects, because the schedule was not as hectic as Parsek’s. My web programmer friend Ivan, who I’d worked with closely at Parsek for quite some time, asked me if I’d be interested in creating electronic forms for the