Renault Slovenija was the first major project for Parsek and it has proven to be the most crucial and faithful one throughout the years. We did the first version in collaboration with Studio Marketing, who were doing all the advertising work for Renault Slovenija. The greatest challenge was freeing ourselves from the dictate of Studio Marketing’s designers, who, coming from the print media design, weren’t able to grasp the concept of designing for the web just yet. Soon, they were pesuaded to back off a bit, and the resulting website was very interesting. Weird, but in a good way.
Although, had I known, that my static-data Flash is going to keep me busy for the next few years, I’d think twice about doing it. Back then, we still hadn’t figured out that Flash (even version 4) could be programmed to load data dynamically, and the media could only be updated dynamically via Generator, which we couldn’t afford, so it was done in a lame static manner, that required me to open the Flash authoring environment, modify the content manually, export and finally upload the swf to the server. And all this every time Renault started or stopped selling a car with a particular engine, which was very often. And since they refused to finance a completely new website for about 3 years, I was updating the flashes manually at least once a week for a very long time. Needless to say, it was a good lesson and a damn good motive to learn about dynamic data.